Coinbase CEO Avoids Mainstream Media, Prefers YouTube, Podcasts and Blogs

Brian Armstrong the Coinbase CEO, has joined the list of cryptocurrency executives who prefer to leverage their own blogs and platforms to distribute information to the media, as opposed to direct contact with any journalists.

Coinbase CEO, Brian Armstrong noted in a tweet that company leaders seem increasingly unwilling to engage with the mainstream media and prefer to use social media platforms like Youtube, Twitter, and their own blogs.

Coinbase CEO Circumvents Mainstream Media

According to the tweet discussion, Armstrong does believe that there are credible journalists in the media and that mainstream mediums still fulfill ‘an important role in society’. However, he asserts that he believes the best strategy is to build a network of a handful of respected journalists and use modern social platforms the majority of the time.

Armstrong weighed the value of going on a national TV program to promote his site, which he claims may generate 100 or so visitors; versus specialist tech publications which tend to drive traffic into the thousands.

Armstrong Not Alone as Crypto CEOs Show Support

Armstrong’s post did instigate a small discussion on Twitter regarding how other cryptocurrency executives and CEOs try to navigate the world of journalism and media communications.

Kraken’s co-founder Jesse Powell was onboard with Armstrong suggesting that too many journalists are out for a sensational click-bait headline. Powell said, “It’s a high risk, low reward relative to publishing your own content or doing a live podcast/video, which can’t be distorted.”

In contrast Catherine Coley, the CEO of Binance.US responded to the tweet in support of the ‘amazing storyteller’ in the mainstream media. 

 I actually believe in the press and how important it is. Yes, we can speak directly to current users now, but for advancing the industry it’s more about telling stories through amazing storytellers. We will continue to support them, especially our fearless crypto reporters.

Image via TechCrunch

The Importance of Community in Bitcoin's Success

Although Satoshi Nakamoto is credited with being the anonymous creator of Bitcoin (BTC), what frequently goes unnoticed are the altruistic contributions made by members of the Bitcoin community, such as miners, developers, designers, hodlers, and investors, which help make the original vision a reality. Nevertheless, it was discovered that one of these substantial contributions had concealed a defect for more than a decade that was not obvious to the human eye.

On November 12, 2010, a member of bitcointalk.org known as bitboy (not to be confused with the YouTube user known as BitBoy Crypto) shared the vector files of the now-iconic Bitcoin logo, which is well recognized all over the globe. Zooming in on the original Bitcoin logo reveals that there is a thin orange line running from the background into the white colored “” in the middle of the design, whereas Bitcoiners preach the “zoom out” narrative during bad times in the cryptocurrency market.

The disclosure does not have any effect on the functioning of Bitcoin, and members of the community have not expressed any worry over it. Even if anyone were to generate new vectors after resolving the faults, it would not become widely accepted until the community as a whole thinks that it should.

CleanSpark, a Bitcoin mining company, is continuing to acquire equipment from mining firms that are in financial difficulties even as the markets maintain a good trajectory toward recovery.

According to Gary Vecchiarelli, chief financial officer of CleanSpark, the firm plans to achieve “explosive growth” in 2023 via a combination of mergers and acquisitions.

“With regard to our strategy regarding M&A, we have been one of the most active miners to date in purchasing infrastructure and machines, and we will continue to be active,” he said. “We have been one of the most active miners to date in acquiring infrastructure and machines.”

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